Branding: K2 HealthVentures


K2 is the short name for Kanchenjunga (one of the highest peaks) in the Himalayas.

ACME had the pleasure of working side-by-side with start up New York-based Venture Capital company – K2 HealthVentures, to build a new branding experience which places the company’s distinct financial expertise, business experience, and life science specialism to the fore, with a traditional and emotive new design. Informed by extensive client feedback and quantitative research, Acme Graphic Designers created an identity package infused with K2’s passion for biotech, featuring a unique fusion of clean minimal design, typography, personalised content, and streamlined navigation.

K2’s aim is to be the most powerfully effective long term provider of venture debt solutions for Bio Tech companies who need financing to help realise their potential with minimal equity dilution. They represent the coming together of a new combination of financial expertise, business experience, and life science understanding with Patient Capita.

So with this in mind we embarked on designing a branding campaign, we were tasked with creating a new identify pack containing brand guidelines, design systems, business cards, social assets, and emails signatures.

K2 took the brand guidelines and ran with them, creating a new website, print and social media assets to propel the global launch.